- The top 5 companies in hair removal wax industry include Church & Dwight, Coloris, Darent Wax, FILO BIANCO, GiGi, Harley Waxing, Jax Wax Australia and they collectively hold a share of 30-35% in 2024.
- Veet, a well-known name in the hair removal industry, is one of the consumer brands that Church & Dwight deal in. The firm also deals in personal care and grooming units such as hair removal wax services which is why the firm also owns Veet. Church & Dwight primarily operates in retail and e-commerce industries, which created economic value to the firm’s business strategy alongside the firm’s robust distribution network and brand repute. Church and Dighight’s primary focus rests in branding and advertising which translates to the wax strips and hot wax products the company excel in.
- Niche markets are also targeted by Coloris as the firm also deals with personalized beauty and self care waxing and hair removal solutions. Not many people may have heard of Coloris, but while the brand may not be as powerful as Veet, it does has an edge over other brands due to it’s specialized waxing treatment for salons and spas colored as premium. Coloris is one of the smaller brands, but it does provide services to major players in the wax market for which there is a huge demand.
- The firm employs, campaigns and works as a promoter officer for Darent Wax, a company that specializes in hair wax and operates in a niche fraction that majorly pays attention to professional and salon for waxing services. Even though Darent Wax is not among the most visible brands, it has loyal customers in beauty salons, spas, and professional waxing centers. Darent Wax is popular for providing hard waxes that are used by experts because of their effectiveness, ease of use, and minimal pain experienced during the hair removal procedure.
